The book "The Fitness Salesman: neurosales for fitness professionals" was written by Professor Everton Rocha Soares, from the School of Physical Education (EEF) of UFOP, together with a former student, Silas Henrique Cardoso e Silva. The publication aims to revolutionize the way professionals in the sector conceive their sales and negotiations.
In the book, the authors present case studies that illustrate the effectiveness of the proposed strategies, offering a practical guide for fitness professionals to transform the way they make their sales and consolidate their careers.
Recognized for his expertise in the area, Professor Everton Soares points out that the book is the result of years of research and practical experience. "Our intention with 'The Fitness Salesman' was to provide fitness professionals with powerful tools to stand out in an increasingly competitive market. Through neurosales, they will be able to create emotional connections with customers and develop personalized strategies to attract and keep the customer and achieve success," he says.
The book is available for pre-order on the websites of Paco Editorial and Amazon, in physical and digital versions.
